Fauxganic? Don’t Fall For It.

Make sure your getting the real-real. No seal, no deal. Beyond the amazing quality of organically grown crops, one of the reasons organics are higher value/higher cost is that certified organic products represent an unbroken chain of inspections and certifications all the way back to the land it was grown on. If one of these links is broken, it cannot get the USDA Seal by law.

Things that can cause a product to not reach the high bar that certification sets are too numerous to list here. From the land the coffee is grown on, cultivation, processing, transport, distribution, exporting/importing(more fumigation risks), distribution, storage, roasting, packaging. Each step is inspected/certified.

In the coffee industry, many burlap bags say Organic because when they put it in the bag, it was! Flooded warehouses, fumigation, chemical exposure, cross contamination on shared equipment (think producing synthetic flavored coffees and then roasting pure organics) are just some of the reasons a product would be denied certification.

Unscrupulous sellers like to market products as organic and charge more for them but instead of paying 3rd party inspectors, agencies, and growers with the additional funds for the additional labor it takes to grow organic products…they pocket it.

You will find the USDA Organic seal on every bag of coffee we produce. Certified Organic since day 1, we make sure your getting the real thing. When in doubt about a product ask; who does your certification? If it’s legitimate the product will list who the certifying agency is on the packaging like the accompanying picture of the back of our bag and will readily provide a link to their database like ours here. You can also find a link on our website under the Our Work tab. We are proud to be certified by NOFA-NY and have been working with them since before we opened our doors.

Help protect the integrity of Organic Certifications by spreading the word and tag a friend, #nosealnodeal and say no to #fauxganic

 

Tend Coffee, Organic Beans

Check Out Susan’s Radio Interview This Friday!

Hear Susan’s Story On All Business Media Radio

 

This Friday (4/20/18) at 10:52am EST Susan will be discussing her inspirations and goals. If you ever thought of starting your own business this is the show for you. Tune in by clicking the following link and we will see you there!

https://tunein.com/radio/All-Business-Media-Nationwide-s281640/

I hope this helps you,

Daniel

“Improve Your Coffee, Your Margins and Save Time With Our Coffee Program! Message Me With Your Needs Today!”

dan@tendcoffee.com

Beat Amazon by Doing 3 Things

Amazon’s  strengths are distribution and convenience. Distribution is expensive. In order to combat this they take in very large shipments and warehouse them for fulfillment. This is where you come in.

1. They are Bigger, You are Fresher

If you are a smaller operation of 1-4 units you don’t want that much inventory tying up your cash flow anyway. Find suppliers that are willing to work with you to keep your inventory low and fresh. Our love of specialty food stores was instrumental in our no-minimum coffee ordering policy. Generally it makes sense to order at least 1 full case for shipping reasons. We encourage our retailers to keep enough product on hand to keep the shelves full but that’s it. Fresher coffee is better coffee.

2. Seek Out Respectful Suppliers

When researching new products make sure the manufacturer is not undercutting their own MSRP on Amazon. We don’t sell on Amazon out of respect to our retailers.

3. Sample. Sample. Sample.

We suggest all our new retailers take advantage of our free quick start sample kit included in your first order. It includes everything you need to have a successful tasting. Just add a brewer. To become a retailer, send us a message at info@tendcoffee.com.

Hope this helps,

-Daniel